Stelrad Events Programme
As well as a number of exhibition and in-store POS and product installations, we also assist in the delivery of their annual Editors’ Event. This is a prestigious event where Stelrad update the industry magazine editors of the company’s performance and future plans.
For an event of this calibre, finding the right venue was fundamental in creating a memorable occasion. In previous years, Stelrad held this event at The Shard and Claridges, so our first challenge was to find a venue with equal status and wow factor. Following our initial research, we compiled a shortlist of the main contenders and headed to London with the Stelrad marketing team to carry out site visits.
We were suitably impressed by the venues we visited; all of them offering their own unique and special appeal. One in particular stood out and after some consideration, The Churchill War Rooms was chosen to host the event. This secret WW2 bunker, just a stone’s throw from No.10 Downing Street, provided a truly fascinating location to hold this event.
Stelrad’s brief was to incorporate some free-standing displays in the conference room to show off some of their core products. Bracken designed and produced 4-sided free-standing display pods with integrated lighting canopies and branded graphic panels.
With limited time to install the product pods before the guests arrived, this free-standing design provided a quick and easy installation whilst providing our client with a professional and fresh looking result.
Pre-event, we liaised with the very helpful team at the Churchill War Rooms to confirm catering, AV and room layout requirements.
In addition to the product pods, we also transported and installed Stelrad’s banner stand graphic displays and goody bags for the guests. After the event, the guests were able to do a full audio tour of the Churchill War Rooms and the museum using complimentary audio guides kindly provided by the venue.
In support of their existing exhibition stands and in store displays our brief was to create some free-standing displays to showcase their core products either alongside the existing displays or stand alone. We have produced these unique 4-sided free-standing display pods with integrated lighting canopies and branded graphic panels. They can be multi purpose as requested look professional, on brand and promote the products whilst still being able to be used with Stelrad's exhibition stands and retail installations.