Installer 2022
Bracken Events Delivers Custom Exhibition Stands for Spirotech, Stelrad, and UK Cylinders
Back in June 2022, Bracken Events returned to the NEC Birmingham to deliver three eye-catching exhibition stands at InstallerSHOW – one of the most important trade events for the UK heating, plumbing, and energy industries.
Our long-standing relationships with Spirotech UK, Stelrad Ltd, and UK Cylinders Ltd meant we understood their goals and could create bespoke stands that maximised their presence at the show. Each design balanced visual impact with functionality, giving visitors a clear sense of each brand’s strengths.
-
Spirotech UK – A professional stand with a strong focus on customer education and system health.
-
Stelrad Ltd – A product-led display showcasing their wide radiator range in a stylish, accessible format.
-
UK Cylinders Ltd – A clean, technical stand that positioned the brand as specialists in hot water and renewable-ready solutions.
InstallerSHOW is more than just a trade fair—it’s a key moment in the marketing calendar. Our role was to make sure every detail was considered, from stand layout to lighting, graphics, and visitor flow. By managing the full process from concept to completion, we ensured each client could focus on what mattered most: engaging with visitors.
Each stand became a busy hub throughout the show, helping our clients:
-
Connect with installers, distributors, and decision-makers
-
Showcase new products and innovations
-
Strengthen their industry presence
Bracken Events was proud to deliver three unique stands with one shared goal: client success on the show floor.
CLIENT COMMENTS
Lorraine Hawes, Marketing Manager
"I have worked with Bracken for the last two years on a wide range of events from larger exhibitions to smaller shows/conferences and trade installations. They have designed a creative eye-catching flexible stand which suits our needs and complements our product. They manage the brief from start to finish including liaising with the show organisers. I trust them to store and handle our product and the stands are always of high quality. They store the stand, graphics and collateral for every event and keep me updated on stock levels. We have developed an excellent working partnership. I have total peace of mind and complete trust in them to deliver every time! Nothing is too much trouble, they are a great team to work with. "